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Saturday 11 May 2019
AN ASSESSMENT OF PRICING POLICIES AND STRATEGIES IN MARKETING OF COMPETITIVE GOODS
AN ASSESSMENT OF PRICING POLICIES AND STRATEGIES IN MARKETING OF COMPETITIVE GOODS: The purpose of this study is to assess pricing policies and strategy in the marketing of competitive goods. This was carried out by investigating the types of policies, its objectives, importance, factors influencing pricing and the various functions of marketing in relation to pricing.
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